JD Under Fire for "Bike Life" Advert

[rpsmith79]

This was doing the rounds last week on a few Facebook pages i follow, getting a mixed response from the biking community

The latest ad campaign from JD sports for Nike trainers, shows a bunch of bike life yoofs, dicking about on bikes on public roads, all wear tracky bottoms and Nike trainers

https://www.bbc.co.uk/news/business-68600346

Is this complaint justified?
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Current Bike: Honda CG125 ES4 // Honda CB600FS Hornet // Triumph Street Triple R

[MarJay]

From an industry perspective, riding without protective boots is extremely dumb. A lot of injuries in bike accidents are ankle and foot ones, and often they are serious crush injuries. I'd never ride in trainers tbh. However, that's not what bothers me personally about it.

From a personal perspective it annoys me that it portrays motorcyclists as thugs, but I'm in two minds based on the fact that I also quite like the idea of promoting motorcycling to younger people, especially as something a bit naughty. I suspect though that the time for that has passed, and the social acceptability of road stunting is a lot less than the (already very low) level it used to be in the 90s and 2000s.

Eh, in one way at least they are using bikes and sort of portraying them as cool? I think it is tone deaf, at least.
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British beauty: Triumph Street Triple R; Loony stroker: KR1S; Track fun: GSXR750 L1; Commuter Missile: GSX-S1000F
Remember kids, bikes aren't like lego. You can't easily take a part from one bike and then fit it to another.

[Ayrton]

"Stunts performed by professionals" A quick look at his youtube shows it's just some bikelife cunt that rides illegally, you'd think they would do a bit more research before picking him https://youtu.be/tyL3aAw2PeA?t=974

[MarJay]

[Easy-X]

With all due respect, professional implies qualified not just you got paid. Are brasses professional ladies of the night?
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Husqvarna Vitpilen 401, Yamaha XSR700, Honda Rebel, Yamaha DT175, Suzuki SV650 (loan) Fazer 600, Keeway Superlight 125, 50cc turd scooter

[MarJay]

[rpsmith79]

[Ste]

[Polarbear]

I haven't got a problem with it. It's an advert and like loads of adverts it borders on fantasy. Wear Nike trainers and you can do tricks on a bike. Take the lady a box of Milk Tray and you will be the next James Bond. (showing my age there!!) Use Flash and you can be an emasculated twat with a big poodle. All fantasy.

People try to read into things stuff that doesn't exist and then have a hissy fit about it.
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Triumph Trophy Launch Edition

[slowasyoulike]

All else aside, full marks to JD for knowing their target audience.

[MCN]

I don't use JD much.
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Disclaimer: The comments above may be predicted text and not necessarily the opinion of MCN.

[Capt Sisko]

Did this make any of you go out and ride in trainers & other inappropriate clothing? Did it make you ride like an irresponsible yoof? No, of course it didn't, so why do the namby pamby, well meaning dogooders think other people are going to say, hey that's brilliant idea, I'll go and do that?

We ride motorcycles, we know the dangers and the fact we know that means we've got enough brain cells to know what's right, wrong and good for us. These dogooders seem to think down to the lower lowest common denominator and think we don't have the brain cells to think for ourselves.

[MCN]

[stinkwheel]

I'm going out in black tracksuit bottoms with stripes up the legs on my motorbike at the weekend.

It's pretty much the law for what you have to wear on a small capacity Soviet motorcycle.
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“Rule one: Always stick around for one more drink. That's when things happen. That's when you find out everything you want to know.”
I did the 2010 Round Britain Rally on my 350 Bullet. 89 landmarks, 3 months, 9,500 miles.

[MCN]

[stinkwheel]

[slowasyoulike]

[TravisBickle]

[Ste]

Buy them?

One Wheel Wavey says you can acquire bikes off the streets so I'm sure the same is true for quads.

The trainers are free at JD Sports if you can run faster than their security.

[to v or not to v]

id rather walk barefoot than wear Nike products
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current bike Yamaha Thunderace.
its old and fat, but its a damned good ride. the bikes not bad either.

[TravisBickle]