|
Author |
Message |
P. |
This post is not being displayed .
|
P. Red Rocket
Joined: 14 Feb 2008 Karma :
|
Posted: 09:14 - 03 Oct 2017 Post subject: |
|
|
I can't tell you how much this is going to fail
Save money. |
|
Back to top |
|
You must be logged in to rate posts |
|
|
st3v3 |
This post is not being displayed .
|
st3v3 Super Spammer
Joined: 16 Oct 2006 Karma :
|
Posted: 15:15 - 07 Oct 2017 Post subject: |
|
|
Not an easy option Paddy when people either say "use wordpress" or "spend £30k on doing it right"; ...because we've all got that spare down the back of the sofa.
I've never used WP, and I said from the outset my abilities to do the behind the scene's stuff is non-existant but there's still a bunch of negativity.
I just spoke to someone who said "people who learn to do it [coding] don't like WP"; fine, but that means I paid to get a template i'm struggling to use and nobody will touch it because they're arrogant twats who think they're above it - none of which helps someone who just wanted a thing there to use.
It really is amazing. ____________________ Roger wrote: Women don't get damp for clingy puppies. Get some better happy pills, hit the gym & buy a medallion the size of a dinner plate. Job done |
|
Back to top |
|
You must be logged in to rate posts |
|
|
P. |
This post is not being displayed .
|
P. Red Rocket
Joined: 14 Feb 2008 Karma :
|
|
Back to top |
|
You must be logged in to rate posts |
|
|
Ste |
This post is not being displayed .
|
Ste Not Work Safe
Joined: 01 Sep 2002 Karma :
|
|
Back to top |
|
You must be logged in to rate posts |
|
|
Hahadumball |
This post is not being displayed .
|
Hahadumball World Chat Champion
Joined: 07 Oct 2015 Karma :
|
Posted: 17:33 - 07 Oct 2017 Post subject: |
|
|
i spent a fair while working in seo for a few new websites and it didn't happen overnight, the first gave up when he didn't make thousands in the first 6 months with his little budget, i was charging him a heck of a lot more than your quotes for the building.
Another company was similar however he laid out a lot of money on advertising and i was rolling in ££.. he was not because he got too big too fast had to spend out £££ on new work vans and attempt to employ staff who could do the job like he claimed.. he went bust after a year.
You cant just chuck a website onto the web and watch money roll in, it takes months to even get noticed, you need to budget for the advertising a lot more than anything else because that is what gets you views and money, money which you can use to make the site better.. spending £50 a year for a theme will get you a basic site that exists 500 times online.
Also ebay already exists, so does gumtree and auto trader... fighting a losing battle for now.
Last low budget website i was asked to build was a funny one, i went in for a meeting with the woman who wanted it, she estimated a nice big turnover, the company was already established just not online.. after almost 2 hours telling me and showing me what she wanted she told me she doesnt want to pay much more than £100... so i gave her a link to wix and left. ____________________ Fin: no matter how much I look at It I can't understand what was going through my head, all I remember is going about 80 and redlining it to stop it seizing.
360 Deg... Five 1/4 turns. :- Teflon-Mike 18 Jan 2015 |
|
Back to top |
|
You must be logged in to rate posts |
|
|
st3v3 |
This post is not being displayed .
|
st3v3 Super Spammer
Joined: 16 Oct 2006 Karma :
|
Posted: 18:18 - 23 Oct 2017 Post subject: |
|
|
|
|
Back to top |
|
You must be logged in to rate posts |
|
|
Jayy |
This post is not being displayed .
|
Jayy Mr. Ponzi
Joined: 08 Jun 2009 Karma :
|
Posted: 03:15 - 25 Oct 2017 Post subject: |
|
|
I just re-read this and the new replies and want to offer something a little more constructive, rather than just tell you outright it's a bad idea.
I'm not just guessing either, been in web design for 17 years, run many a SEO & PPC campaign in my time and have clients in many different niches, all with varying levels of success who spend monthly sums on digital advertising.
Most of the one's doing alright are spending your budget monthly on PPC but they are in industries such as house removals, bodyshops, vinyl wrapping... to name a few. For the removal companies, they are just competing on a local scale, nothing national, you'd be looking at 10x that budget to do that and then some.
However, even just local campaigns spending £500 odd a month, they can see 10 to 1 returns on their spend but that's the nature of house removals, one job could be worth £1,000. Another industry with exactly the same spend might only be selling products worth £50 a pop, so they'd see very different results.
Most small local businesses spend around £300 - £600 a month on PPC to attract other local business. That's what I find from my own clients, not based on anything else other than my own experience.
Quote: | I basically need something halfway between Gumtree and Ebay to start off with, including social media / payment options, also a separate area for advertising. Other stuff will be needed eventually but for the moment getting it going is the biggest hurdle. |
So, with the super vagueness of your question and requirements, how about a little more info? You mentioned in another post that you already specialise in a niche? Was your original question not framed correctly? Did you actually mean that you need a website with similar functionality (in a broad sense, i.e. a marketplace) to ebay/gumtree but you're going to specialise in a niche?
Can we at least clear up that you're not trying to take on ebay/gumtree here? ... that would be silly.
Is it not the case, that all you really need is somewhere for people to come and sell their wares on your marketplace which specialises in a certain niche? Depending on the niche, with a decent enough turnkey solution and a budget of £300 minimum a month in PPC, you might actually be ok in getting people to join the site, especially if you can use Facebook for the ads and really target them so you don't waste ad spend on people who don't give a shit.
If it were a wedding dress ebay site, it would be quite easy to reach say: Women / Aged 18 - 65+ / Relationship Status = Engaged
You can't get much more targeted than that but that's an ideal scenario, most of the time it's super broad.
Once you get people to this website, how will you generate revenue? Will it be Adsense? Will you sell your own ads? Is there a fee structure in place to charge people for listings and featured ads, etc etc?
As I mentioned in an earlier post and a few more times by others.... people do not just organically flock to websites and buy products. No amount of pounding the same old copy and pasted message in Facebook groups, on your own page, in Instagram posts or tweets, is going to get you tonnes of targeted traffic who want to buy your product.
Let me also tell you something from experience... I have a Facebook page which has 175,000 likes on it and it's quite specific, so I know that my audience is interested in said niche. I can get post reaches with some content of up to 15 million (now and again) and on average, 50,000 and when I post products which I sell from a website the click through rate and conversion rate is very low. It's not the products, it's also not the page but when you post something which the audience didn't originally like the page for, they don't give a shit. So you can imagine bashing away shite on social media to randoms does absolutely fuck all!
Honestly mate, not just plucking this stuff out of thin air... your budget is crazy small for the scope of what you originally posted and if that's the case, you are slightly deluded and going to waste your money. If you went on dragons den and said that, they would absolutely destroy you.
However, if like I said it's more of a niche thing, you'd be better choosing a turnkey solution, whether it be a Wordpress or (insert other CMS here), choose that first... then post on a site like People per hour that you need someone to do all the setup and config for you and your budget is £450 - £500 for them to do that. Indians are particularly good at all that, just shite at design but the down fall of them is the time diff and communication issues. |
|
Back to top |
|
You must be logged in to rate posts |
|
|
st3v3 |
This post is not being displayed .
|
st3v3 Super Spammer
Joined: 16 Oct 2006 Karma :
|
|
Back to top |
|
You must be logged in to rate posts |
|
|
P. |
This post is not being displayed .
|
P. Red Rocket
Joined: 14 Feb 2008 Karma :
|
|
Back to top |
|
You must be logged in to rate posts |
|
|
Ste |
This post is not being displayed .
|
Ste Not Work Safe
Joined: 01 Sep 2002 Karma :
|
|
Back to top |
|
You must be logged in to rate posts |
|
|
P. |
This post is not being displayed .
|
P. Red Rocket
Joined: 14 Feb 2008 Karma :
|
|
Back to top |
|
You must be logged in to rate posts |
|
|
Jayy |
This post is not being displayed .
|
Jayy Mr. Ponzi
Joined: 08 Jun 2009 Karma :
|
|
Back to top |
|
You must be logged in to rate posts |
|
|
st3v3 |
This post is not being displayed .
|
st3v3 Super Spammer
Joined: 16 Oct 2006 Karma :
|
|
Back to top |
|
You must be logged in to rate posts |
|
|
pudder |
This post is not being displayed .
|
pudder Scooby Slapper
Joined: 04 Nov 2016 Karma :
|
|
Back to top |
|
You must be logged in to rate posts |
|
|
st3v3 |
This post is not being displayed .
|
st3v3 Super Spammer
Joined: 16 Oct 2006 Karma :
|
|
Back to top |
|
You must be logged in to rate posts |
|
|
MahatmaAndhi |
This post is not being displayed .
|
MahatmaAndhi Traffic Copper
Joined: 10 Jun 2015 Karma :
|
Posted: 08:28 - 28 Oct 2017 Post subject: |
|
|
I'm curious on how you plan to monetise this site, should it get up and running.
If you're charging to place the ad, then you're running up against eBay, Gumtree (free), Autotrader (free under £1,000), Shpock (free) and more. And with such big sites with free listing fees, there would be not much incentive to take the time to list it on your site, when I can reach a much larger audience using the aforementioned big boys.
Or, you could get revenue for the display advertising route, as BCF does with their leaderboard at the top next to the logo.
I worked in the display advertising industry for several years and unless you're getting a lot of people clicking around your website, it is not very lucrative.
For a news site like the Yorkshire Evening Post which covers a large chunk of Yorkshire generally, you'd be looking at around £10 for 1,000 impressions (views). That's for ads which are relevant to the audience and have a human sitting behind the campaign, optimising it in order to try and get the best amount of clicks by trying to only show the ad to people who may be interested.
And whilst you could get your ad server for free (up to 9m impressions per month, I think it is with Google DFP), in order to go and get local businesses to be willing to part with their hard-earned, you'll need to invest a lot of time being a salesman, trying to extract blood from a stone.
You could also put Google AdChoices ads in that spot, which many people do when they don't have a more lucrative campaign running. They're the ads with the little blue speaker symbol on them and are populated by Google for pennies per impression.
TL;DR: Monetising is hard. Unless you have a new model that nobody has yet, there's no incentive for people to give you money to either list their ad, or advertise on your website. ____________________ 2008 Aprilia Sportcity 250 |
|
Back to top |
|
You must be logged in to rate posts |
|
|
Jayy |
This post is not being displayed .
|
Jayy Mr. Ponzi
Joined: 08 Jun 2009 Karma :
|
|
Back to top |
|
You must be logged in to rate posts |
|
|
Old Thread Alert!
The last post was made 6 years, 229 days ago. Instead of replying here, would creating a new thread be more useful? |
|
|
|