Resend my activation email : Register : Log in 
BCF: Bike Chat Forums


How the advertisers and media types see us

Reply to topic
Bike Chat Forums Index -> Random Banter
View previous topic : View next topic  
Author Message

Wafer_Thin_Ham
Super Spammer



Joined: 18 Nov 2005
Karma :

PostPosted: 18:29 - 01 Dec 2011    Post subject: How the advertisers and media types see us Reply with quote

All the magazines of Bauer Media (Formally Emap I think) can be found here. Some interesting bits include how the target audience is.

I found it interesting, but maybe I'm just being sad.

https://www.bauermedia.co.uk/Brands

For example for Zoo it's:

The ZOO consumer is a young (16-24), single male, who sees himself as a bit of a Player. His life is dedicated to being the ultimate lad. He lives for the next party and the next girl. He certainly isn’t worried about the future and debts can definitely wait until later. He is a young man relatively unencumbered by thoughts of credit crunches or falling house prices.

For Performance Bikes it's:

Men aged between 35 and 55, average age 41. Most are experienced bikers, but 14% have been riding for less than five years. They work full time, but still find time to get out on their bikes for around two hours a day during the summer. Nearly half of Performance Bikes readers own more than one bike, highlighting their level of commitment, over half own a super sports bike.

Very specific.
____________________
My Flickr
 Back to top
View user's profile Send private message You must be logged in to rate posts

Kickstart
The Oracle



Joined: 04 Feb 2002
Karma :

PostPosted: 18:34 - 01 Dec 2011    Post subject: Reply with quote

Hi

The PB bit is interesting, as compared to their market in the late 1980s it seems to have changed dramatically (or maybe the market is the same people who have got older).

All the best

Keith
____________________
Traxpics, track day and racing photographs - Bimota Forum - Bike performance / thrust graphs for choosing gearing
 Back to top
View user's profile Send private message Send e-mail You must be logged in to rate posts

MarJay
But it's British!



Joined: 15 Sep 2003
Karma :

PostPosted: 18:56 - 01 Dec 2011    Post subject: Reply with quote

Apparently Practical Sportsbikes subscribers aren't dreamers, they are do-ers!

Sweeeet. Cool
____________________
British beauty: Triumph Street Triple R; Loony stroker: KR1S; Track fun: GSXR750 L1; Commuter Missile: GSX-S1000F; Cheap project: CBR900RR FireBlade
Remember kids, bikes aren't like lego. You can't easily take a part from one bike and then fit it to another.
 Back to top
View user's profile Send private message Send e-mail You must be logged in to rate posts

Wafer_Thin_Ham
Super Spammer



Joined: 18 Nov 2005
Karma :

PostPosted: 19:52 - 01 Dec 2011    Post subject: Reply with quote

Kickstart wrote:
Hi

The PB bit is interesting, as compared to their market in the late 1980s it seems to have changed dramatically (or maybe the market is the same people who have got older).

All the best

Keith


I would have put the PB age as lower than that to be honest. Seem to be a lot of relatively new sports bikes in there.

The Practical Sportsbikes one is disappointingly lacking in stereotypes.
____________________
My Flickr
 Back to top
View user's profile Send private message You must be logged in to rate posts

Dazbo666
World Chat Champion



Joined: 06 Jun 2004
Karma :

PostPosted: 20:01 - 01 Dec 2011    Post subject: Re: How the advertisers and media types see us Reply with quote

Big_Ham wrote:
....how the target audience is.
.....For Performance Bikes it's:
Men aged between 35 and 55, average age 41. Most are experienced bikers..... They work full time, but still find time to get out on their bikes for around two hours a day during the summer....

...or in my case, this would be scarily accurate Shocked
____________________
1st bike (Sept'06 - May'10) : 1991 GPZ500S / Current bike (since Nov 2009) : 2003 Suzuki Bandit 600N
Word of the day : DILLIGAF
 Back to top
View user's profile Send private message Send e-mail You must be logged in to rate posts

Rogerborg
nimbA



Joined: 26 Oct 2010
Karma :

PostPosted: 20:05 - 01 Dec 2011    Post subject: Reply with quote

Bauer Media marketeers:

Entirely male, predominantly in the 35-55 bracket. Mostly divorced or claiming to become so as soon as the paperwork is finalised. Over two thirds sport a pony tail. Inclined to describe themselves as "a media go-to-guy", and overstate their income by 75-125%, especially to single women in the 18-25 bracket. 100% are cunts.
____________________
Biking is 1/20th as dangerous as horse riding.
GONE: HN125-8, LF-250B, GPz 305, GPZ 500S, Burgman 400 // RIDING: F650GS (800 twin), Royal Enfield Bullet Electra 500 AVL, Ninja 250R because racebike
 Back to top
View user's profile Send private message You must be logged in to rate posts
Old Thread Alert!

The last post was made 14 years, 132 days ago. Instead of replying here, would creating a new thread be more useful?
  Display posts from previous:   
This page may contain affiliate links, which means we may earn a small commission if a visitor clicks through and makes a purchase. By clicking on an affiliate link, you accept that third-party cookies will be set.

Post new topic   Reply to topic    Bike Chat Forums Index -> Random Banter All times are GMT + 1 Hour
Page 1 of 1

 
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum
You cannot attach files in this forum
You cannot download files in this forum

Read the Terms of Use! - Powered by phpBB © phpBB Group
 

Debug Mode: ON - Server: birks (www) - Page Generation Time: 0.07 Sec - Server Load: 0.77 - MySQL Queries: 14 - Page Size: 51.45 Kb