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Bike sales continue to tank across Europe

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Rogerborg
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PostPosted: 11:12 - 08 Nov 2011    Post subject: Bike sales continue to tank across Europe Reply with quote

Oh dear. According to ACEM, sales are down again in 2011: 9% down across all of Europe compared to the same period in 2010.

Italy and Spain - traditionally strong markets - were both down over 15% and Greece was over 16%. Ped and bikes are both down. The European market is down 25% from 2008 levels, with a commensurate loss of jobs.

https://www.pintofeuro.com/wp-content/uploads/2011/10/doomed-pic.jpg

The one silver lining is that pending license changes and spy-chip legislation will completely shag the arse out of the remaining market and... waiiiit a minute, that's not a silver lining.

The context is that if the European market continues to decline then it's hard to see why manufacturers will bother investing money in new models to meet swingeing EU emissions targets. There will be new bikes available (probably) but fewer of them, and with less variety.
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Knot600RR
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PostPosted: 13:56 - 08 Nov 2011    Post subject: Reply with quote

One could argue that drop in sales could prompt the makers to actually develop bikes that people want.

It's not overly surprising that Italy, Spain & Greece were down - I suspect people have greater concerns than what new bike they 'must have'.

As far as the UK goes, I suspect that bikes will become more and more of a luxury item only affordable by surplus cash waving middle aged people.

The days of it being a cheap transport alternative are numbered.
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janner_10
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PostPosted: 14:33 - 08 Nov 2011    Post subject: Reply with quote

Not that I speak with any authority on the matter, but the hoop jumping (plus expense) to actually get your license even prior to your first bike cost, I sure will put new bikers off coming through. So there is less to replace the older ones dying / crashing / retiring etc etc
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fatpies
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PostPosted: 14:49 - 08 Nov 2011    Post subject: Reply with quote

Knot600RR wrote:

The days of it being a cheap transport alternative are numbered.


Maybe all the performance bikes, since I was reading something on Yahoo news about fuel by 2013 being about £1.54 a litre and that was an optimistic figure, with higher numbers easily possible.

Hell with the two fuel duty hikes in the pipeline in Jan +4p and April +4p with fuel today being £1.35 thats already £1.43.
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Bomberman
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PostPosted: 14:54 - 08 Nov 2011    Post subject: Reply with quote

janner_10 wrote:
Not that I speak with any authority on the matter, but the hoop jumping (plus expense) to actually get your license even prior to your first bike cost, I sure will put new bikers off coming through. So there is less to replace the older ones dying / crashing / retiring etc etc

I agree. I'm a repeat CBT'er and was put off by the cost and pain in the arse of getting a full license. Going through it now and it's cost about a grand and around a month. I haven't even bought a big bike yet! By the time I'm done spending and probably have a winter hack that'll last me a year if I'm lucky I'll have spent easily enough to get a decent second hand car that'd last me a good few years... :p
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Rogerborg
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PostPosted: 17:24 - 08 Nov 2011    Post subject: Reply with quote

Knot600RR wrote:
One could argue that drop in sales could prompt the makers to actually develop bikes that people want.


Want and can afford to buy (and to get a license for).

What more can they offer though? There are already commuters, pointy-commuters, naked hoonbikes, tourers, sports-tourers, supersports, cruisers, Ewan-and-Charlie-mobiles, trailees, and superhypermotopeds, in at least two capacities per class plus various states of tune. How much more choice do you want?

And there's redundancy even within those sectors. I mean, do Suzuki really need to keep making and selling the Bandit, SV650 and Gladius? They're all essentially decent and unpretentious 650cc road bikes - I can't see why anyone would passionately want one of them over the other. Then you throw in the ER6, XJ600, Fazer, CBF600, Hornet and Street Triple and you've got a whole slew of bikes that are essentially naked or partially faired ways of getting from A to Tree a lot faster than you'll ever need to.

They can't simplify the bikes because mandatory anti-tamper, ABS and spy-chips and swingeing emissions controls will require will require making them more complex.

They can't cut prices because todays models are funding the development of the next generation of standards compliant ones.

So where can they go? What can they offer that they aren't already? Cheap and cheerful 125s, OK, but they've already got that sorted. There's a tiny market for anything in the 126-599 class, which is going to essentially vanish in 2013 all across Europe when the 3rd Directive kicks in.

Really, what else can bike manufacturers offer to persuade people to get out of their cages? Confused
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Knot600RR
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PostPosted: 17:39 - 08 Nov 2011    Post subject: Reply with quote

That was kind of my point, many makers are producing too many bikes, many just variations of a theme. My comments weren't about making more bikes!

I'm not really arsed about the price to be honest and I don't mean that in a 'look at my wad' way.

I drive a car as well, and the bike is a secondary means of transport, note secondary - not a toy, and no matter the price, filtering ability, parking cost etc., no bike will ever persuade me out of my car for long journeys or if the weather is bad, or if I'm taking my family out.

The 'boutique' market may well be the answer, Ducati, Aprillia, etc., concentrate on a pretty limited range and they appear to be making the right stuff as waiting lists are evident for some of their models.

As to 125's, well as the Chinese are getting significantly better, maybe by the time of all these new regulations they'll be 'up there'.

Lets not forget that until these rules come in, they're still making decent machines that'll last well into 2030 & beyond, so I'm not getting too upset by all this yet.

I fear other circumstances will probably put an end to biking as we know it before that happens.

Enjoy it while you can....
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jjdugen
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PostPosted: 17:56 - 08 Nov 2011    Post subject: Reply with quote

I'm 63, and so are most of my riding peers. I'm good for maybe another five years before cost of living eats into my pension. The rest of us have various ailments that will only get worse. If I saw crowds of youngsters up at Rivi Barn or outside the cafes / chip shops then I would have no worries. But there are non, just the odd Ped Boi with a crackly exhaust annoying the neighbours. No matter how well I argue the cost and time saving benifits of a bike, no-one outside the circle wants to even consider saluting the flag. One guy was caught in the recent M6 traffic jams and was stuck for over three hours, I patiently explained that I would have been home, had my tea and be watching TV by the time he extarcated himself, but all I get is the weather, they are dangerous, all the protective clothing etc. The market is dwindling because of the lack of interest, the only thing that will improve matter is if fuel DOES go to £2 a litre, then people will have to make decisions.
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Knot600RR
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PostPosted: 18:00 - 08 Nov 2011    Post subject: Reply with quote

I'm not sure even price of fuel would make me change my mind. Car 50+mpg
Bike 35-40 mpg
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Knot600RR
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PostPosted: 18:02 - 08 Nov 2011    Post subject: Reply with quote

I suppose with all the constraints on 'yoof' getting onto bikes, then the makers will loose the 'Born Again Biker' (for want of a better phrase) in the future.

Yup. Doomed.
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von1papen
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PostPosted: 18:17 - 08 Nov 2011    Post subject: Reply with quote

If anything I've seen alot of people I know getting 125's for their work commute (not suitable for everyone I know but) just because you can buy a cg for afew hundred quid, insure it for a hundred and run it for nothing.

Perhaps brand new bike sales are down (because funnily enough atm people can't spunk all their money on a new bike) but the second hand market is thriving as usual
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Rogerborg
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PostPosted: 09:10 - 09 Nov 2011    Post subject: Reply with quote

Mmm, fair point, actually. We don't need to panic just yet as the number of bikes in service is still rising, according to the MCIA, with the big gains being in the <=125 (I'd thank congestion charges and crippling car insurance for yoofs) and the litre+ classes. Ped numbers are down though, which highlights that it's Big Boys that are driving sales.

But with new sales dropping and the total number of licensees still rising (we're still passing faster than we're crashing) that might not continue forever.

Perversely, the best thing for the current generation of riders might be if new riders drop off faster than new bike sales. Thinking
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Flowers
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PostPosted: 13:14 - 09 Nov 2011    Post subject: Reply with quote

Very interesting topic this....

From someone that is new to the 'bike world' . I treat it as a hobby. Once I'm through the relevant tests I would only buy second hand bike, due to experience and funds.

However I believe that as long as there's youngsters struggling to cover high car insurance costs and men having their 'Mid Life Crisis' then bike sales are safe. Especially second hand bikes.

Although it's no surprise new bike sales are a concern.
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acid drop
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PostPosted: 20:44 - 09 Nov 2011    Post subject: Reply with quote

janner_10 wrote:
Not that I speak with any authority on the matter, but the hoop jumping (plus expense) to actually get your license even prior to your first bike cost, I sure will put new bikers off coming through. So there is less to replace the older ones dying / crashing / retiring etc etc


I must confess if 40 years ago i'd had to jump through all the hoops that the young aspiring bikers have to today, I wouldnt be riding.
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Rogerborg
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PostPosted: 11:41 - 10 Nov 2011    Post subject: Reply with quote

acid drop wrote:
I must confess if 40 years ago i'd had to jump through all the hoops that the young aspiring bikers have to today, I wouldnt be riding.


And the young aspiring bikers of 2013 will look back on 2011 as a golden age where you "only" had to sit 4 tests to get a full license by age 19, instead of 8 to get one at 21. Pale
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Ericck
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PostPosted: 18:41 - 10 Nov 2011    Post subject: Reply with quote

Knot600RR wrote:
One could argue that drop in sales could prompt the makers to actually develop bikes that people want.



Hey maybe I'm just old but there isn't one bike out there in my price
range that jumps out and makes me gotta have it.

Bought a Zephyr 750 in the early 90s when nearly everything
else had a fairing, it was retro and cool and jumped out at me.

Currently riding an 04 Bandit 600 and can't see another middleweight thats worth changing it for. Thought of going the adventure route but F800GS or Tiger 800 just don't do it for the money.
Was hoping they would give the Transalp a bit more power or
dirty up the new V Strom but Honda come up with Crossrunner,
if that is the shape of things to come, then gawd help us.
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tsmith
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PostPosted: 10:44 - 12 Nov 2011    Post subject: Reply with quote

Knot600RR wrote:
I'm not sure even price of fuel would make me change my mind. Car 50+mpg
Bike 35-40 mpg


i sold my car when petrol went over £1 as the price hikes were getting crazy. Nowadays paying £1.40 a litre makes me glad I did.


my bike gets 90mpg
my car did 35mpg

I'd have thought sales of smaller more efficient bikes would go up, not down. Doesn't make sense to me.
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Wafer_Thin_Ham
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PostPosted: 10:52 - 12 Nov 2011    Post subject: Reply with quote

Knot600RR wrote:
I'm not sure even price of fuel would make me change my mind. Car 50+mpg
Bike 35-40 mpg


Judging by your user name I suspect you're not comparing like with like.

CBR600RR = 35-40 mpg = sports bike

Vauxhall Monaro = 15-20ish mpg sportyish car

50 +MPG from a diesel commuter box 70+mpg from a 250cc commuter scooter.

Fuelling wise bikes are cheaper.
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fatpies
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PostPosted: 16:04 - 12 Nov 2011    Post subject: Reply with quote

inspectorgadget wrote:
Its because its getting so much harder to pass and prices are way too high.


Meh its a very British thing this, i.e. there is some sort of activity which is fun and relatively easy and cheap to enter. Some smart so and so thinks its a good idea to 'improve it' which ends up killing it off.


The BPA is like this, they keep introducing more and more stricter rules which keep costing jumpers more and more money (£500 used to be enough to get to Cat 8 qualified skydiver its now about £3000) and they are wondering why they lose 100% of new jumpers every year.
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janner_10
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PostPosted: 19:03 - 12 Nov 2011    Post subject: Reply with quote

fatpies wrote:
inspectorgadget wrote:
Its because its getting so much harder to pass and prices are way too high.


Meh its a very British thing this, i.e. there is some sort of activity which is fun and relatively easy and cheap to enter. Some smart so and so thinks its a good idea to 'improve it' which ends up killing it off.


The BPA is like this, they keep introducing more and more stricter rules which keep costing jumpers more and more money (£500 used to be enough to get to Cat 8 qualified skydiver its now about £3000) and they are wondering why they lose 100% of new jumpers every year.


I may be talking from my hind quarters - but i thought the current batch of test brought us in line with Europe?
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Wafer_Thin_Ham
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PostPosted: 20:38 - 12 Nov 2011    Post subject: Reply with quote

janner_10 wrote:

I may be talking from my hind quarters - but i thought the current batch of test brought us in line with Europe?


Assuming you're talking about motorcycling rather than free fall. There's no actual need for Europe to have the same testing system IMO. Most if not all people complete their whole test in one country and then they have a full license so if they move country, they still have a full license. Unnecessary EU meddling.
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Rogerborg
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PostPosted: 22:32 - 12 Nov 2011    Post subject: Reply with quote

There is a teeny issue in that there are things other than "full" licenses. What does an "A <= 25kW" mean when you roll off the Chunnel train? Or for that matter, try to hire a bike in France, or Germany, Italy, and so on?
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fatpies
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PostPosted: 23:05 - 12 Nov 2011    Post subject: Reply with quote

janner_10 wrote:
I may be talking from my hind quarters - but i thought the current batch of test brought us in line with Europe?


I've no idea about biking tbh. But I would happily welcome freefall rules of Europe bought to the UK.
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TheSmiler
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PostPosted: 23:47 - 12 Nov 2011    Post subject: Reply with quote

To be honest like most people I would rather go out and buy a second hand bike than a brand new bike from the shop, especially if it it for commuting.

Although you have higher reliability from newer bikers like stinky mentioned in another thread, you can get the same or even better specs bike for cheaper.

The slack in sales is most probably due to the new legislation coming in consumers not sure what specs they get so they aren't screwed in the behind. That and the roads are getting shocking with councils cutting back on their spending.
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