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| Matt B |
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Matt B
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Joined: 01 May 2012
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 Posted: 09:51 - 21 Jun 2012  Post subject: We are all sinister untrustworthy cyborgs! |
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Don't even know how I ended up reading this but I love/hate some of the points it makes:
Drivers tend to ‘demonize’ riders. This is based not only on riders’ bad road manners, but also on the symbolism of their distinctive protective head and body gear (i.e. they look sinister, untrustworthy) and the perception that bike riders are at one with their machine (i.e. they are like ‘cyborgs’ – who are usually malevolent).
Another problem is that riders can be seen as irresponsible outsiders, associated with countercultural immaturity.
In turn, riders can see drivers as uncool or as killjoys and thus not worthy of much respect on the road.
So.... I am an immature, yet sinister untrustworthy cyborg from an irresponsible counterculture who has no repect for drivers....
The report also likens us to the Ku Klux Klan where members are known for their ultra right-wing politics and racist white supremacism, conducting esoteric ritualistic meetings, burning crosses and having spooky names like Grand Wizard for the head of the ‘order.’
WTF! 
You should have a read, it's a happy happy joy joy laugh a minute...
https://assets.dft.gov.uk/publications/motorcycling/DfT-Motorcycle-Road-Safety-Campaign-Topline.pdf
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| doggone |
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doggone
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| DrDonnyBrago |
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DrDonnyBrago
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Posted: 10:06 - 21 Jun 2012  Post subject: Re: We are all sinister untrustworthy cyborgs! |
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Bikers
Irresponsible
Immature/‘never grow up’
Idealistic
Immoral
Criminal tendencies
Ageing hippies/rockers
Cannabis smokers
Stupid
TBF, that describes more than one BCF member  . |
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DrDonnyBrago
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Mr Calendar
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| willis1337 |
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willis1337
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Suntan Sid
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Suntan Sid
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| Rogerborg |
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Rogerborg
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Posted: 11:13 - 21 Jun 2012  Post subject: |
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It does give some hope to all those "media studies" graduates though - that they can get jobs taste-testing each others' turds.
Having read it through, it's not actually awful and does make some common sense points. But yes, essentially they got paid to watch some films and hand in homework that said "Bikers = Darth Vader".
Doubtless the DfT already knew that, but couldn't come up with the THINK! adverts without some pony-tailed marketing monkeys confirming it for them.
And I still think the money would have been better spent on sending a postcard to every car license holder saying "Filtering is legal, stop being dicks about it".
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Biking is 1/20th as dangerous as horse riding.
GONE: HN125-8, LF-250B, GPz 305, GPZ 500S, Burgman 400 // RIDING: F650GS (800 twin), Royal Enfield Bullet Electra 500 AVL, Ninja 250R because racebike |
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| 27cows |
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27cows
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| nowhere.elysium |
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nowhere.elysium
The Pork Lord
Joined: 02 Mar 2009
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| Posted: 11:41 - 21 Jun 2012 Post subject: Re: We are all sinister untrustworthy cyborgs! |
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| DonnyBrago wrote: | Bikers
Irresponsible
Immature/‘never grow up’
Idealistic
Immoral
Criminal tendencies
Ageing hippies/rockers
Cannabis smokers
Stupid
TBF, that describes more than one BCF member . |
Well bumholes to you, too 
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| T0MMY |
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T0MMY
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| Posted: 11:58 - 21 Jun 2012 Post subject: |
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If you read the thread about carrying weapons then you can see where people get the idea bikers are nutters
To be honest, driving or riding fast is seen as antisocial (which it is). The proportion of riders that do it is far higher than drivers that do it so we get the reputation of being a menace on the roads.
The whole us vs. them attitude that so many bikers seem to have doesn't help...I've never understood the need for that to be honest.
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| daemonoid |
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daemonoid
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| Posted: 12:02 - 21 Jun 2012 Post subject: |
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It's all quite true, I'm sure fairly obvious but it often takes it being written down and discussed in meetings before a large organisation like the DfT really takes notice at all levels. I can see the value in this kind of thing having worked in some fairly large corporations.
The humanising adverts have already started, I'm sure everyone's seen the "Paul 32, A dad" neon sign adverts.
I've heard similar studies a long time ago, one where the conclusion was that drivers with the roof down tend to have less road rage incidents. The slight surprise at the time was that not only were they less likely to commit road rage (kind of expected as they are on show) but also less likely to receive it. It was put down to them being seen initially as a human driving a car than just a car.
It also ties in with the humanising effect of light coloured helmets and the reduction in accidents for those wearing them.
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| cornish |
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cornish
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| Posted: 12:21 - 21 Jun 2012 Post subject: |
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pffffft. I did a piece on representations of bikers in film when i was at uni doing English with *whispers* media studies *tries to maintain credibility despite this*
It cost 0.00quid and - besides from the lack of blurb relating it specifically to drivers perceptions - was longer, more informative and took very little time to produce (including proper references not just pictures  ).
As above i dread to think what was forked out for this piece.
Don't get me started on all the things wrong with the ads aimed at bikers not drivers
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| cornish |
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cornish
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| Posted: 12:24 - 21 Jun 2012 Post subject: |
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sorry daemonoid the 'pfffft' in my post was aimed at the report, not your post 
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| Alpha-9 |
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Alpha-9
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Joined: 19 Jan 2012
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| Posted: 13:45 - 21 Jun 2012 Post subject: |
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| Quote: | (i.e. they look sinister, untrustworthy) and the
perception that bike riders are at one with their machine (i.e. they are like ‘cyborgs’
– who are usually malevolent). |
That's actually pretty interesting and can see where they're coming from, it's the same way people don't trust people in religious garments which cover the face as you cannot see their facial expressions, and it is very human to judge from body language and facial expressions
| Quote: | 5. In turn, riders can see drivers as uncool or as killjoys and thus not worthy of much
respect on the road. |
But then it says this which makes me think the whole thing is biased, where are they getting that from? Not even an explanation.
I far from think drivers are 'uncool' more, well, rubbish drivers mostly. Cars are convenient. I see them as a hazard more than anything.
| Quote: | Drivers, through no fault of their own, sometimes simply do not see motorcyclists in their
mirrors |
The fuck.
| Quote: | “take
more time and be more careful because such an innocent mistake is easy to make.” |
Innocent mistake? You can fucking kill someone, bike or no bike, is pulling into a car okay then?
| Quote: | “Motorcycles and bicycles can be hidden in a blind spot,” s |
So can cars. You'll fail your driving test for not checking your blind spot.
| Quote: | In the US ad (below right), the side of the car is rudely smashed into by the hitherto
unseen motorbike |
How rude of that motorbiker.
Yeah, totally not biased, honest
Then it goes onto talk about harley riders and the image associated with biking from it.
Fuck off back to the 70s (or whenever that was) I'm done reading this garbage
Okay I carried on reading after skipping all the TV garbage
| Quote: | 1. Humanize motorbike riders (i.e. to counter the speed demon model)
Since drivers tend to ‘demonize’ motorbike riders, unconsciously associating them with
malevolent personages (because of their attire) and even cyborgs (because of their close
association with their machine), it is important to humanize riders. This could have the
benefit of making drivers more vigilant not only for their own sake but for the sake of any
human life.
To counter these negative images, in safety films, riders should be depicted as just as
good and benevolent as the next person and also dissociated from their bikes. This can be
achieved in some of the following ways:
Code his facial expressions. Showing a biker experiencing sadness, joy, anger and so on,
demonstrating the fact that he has a full inner life of thoughts and feelings.
24Code his skin and body language. The more bodily micro-movements that can be shown
of a rider, the more normal and human he will seem. He could be seen with and without
his gear on in the same advert, and when he is without it he could be shown as making
very quirky, emotive or funny gestures with his body to indicate his humanity.
Code him in normal clothes. Whether before getting on his bike or during his ride, showing
an apparent speed demon wearing normal clothes would serve to make him less of a
sinister figure. The more intimate, perhaps, the better: showing (somehow) him wearing
pants, a vest, socks or bedtime clothing and so on would signify just how normal – and
vulnerable – he actually is.
Code him isolated from his bike. Disentangle the rider from his machine by showing him
physically away from his vehicle, perhaps during a pit stop at a service station or even in
less road-based contexts such as by a school.
Give him a voice. Speed demons are silent creatures. Giving them a vocal life makes them
seem more like the rest of us.
This Australian ad actually does this quite successfully. We hear the rider’s internal
commentary on a busy road. “Busy road. Truck behind. Just give him room… Is he gonna
pull out? Shit!!!” The authenticity of this voice, emphasized by his swearing as a real
person might, is an effective way of humanizing the ride |
I agree with this 
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T0MMY
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| DrDonnyBrago |
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DrDonnyBrago
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| Alpha-9 |
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Alpha-9
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| Posted: 14:13 - 21 Jun 2012 Post subject: |
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| T0MMY wrote: | | Alpha-9 wrote: |
| Quote: | Drivers, through no fault of their own, sometimes simply do not see motorcyclists in their
mirrors |
The fuck.
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If you're not visible in their mirrors, it's not their fault though is it. |
I actually ride in a way that puts myself in the front cars mirrors at all times, especially with lorries and buses etc.
But yes, they can, fucking, look
Saying that I had some dick on a sportsbike zoom by me while I was slowly filtering by traffic illegally down a bus lane, I take extra care as i've had 2 cars pull left into that bus lane and made me skid from braking, but he was going full whack, and I didn't even see him till he passed, and I checked my mirrors just before that!
| Quote: | . While virtually
all drivers want to be safe, it is well document that many bikers positively thrive on
the risk involved in riding a motorcycle |
I feel a poll coming on
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Mr Calendar
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| Posted: 14:22 - 21 Jun 2012 Post subject: |
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| Teflon-Mike |
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Teflon-Mike
tl;dr
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Posted: 14:46 - 21 Jun 2012  Post subject: |
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| Quote: | Drivers, through no fault of their own, sometimes simply do not see motorcyclists in their mirrors |
Ambigiouse statement, open to interpretation.
1/ Does it mean that a biker is NOT in the field of view of the mirror TO be seen
or
2/ Does it mean the biker IS in the field of view, but the driver doesn't 'recognise' the biker in the image, become it's small, & indistinct or otherwise camouflaged?
sort of comment implies that the author doesn't wish to consider the subject, on which there is SO MUCH bludy research, ie 'conspicuity', YET would still wish to apportion blame in favour of the car driver....
RATHER undermines thier credability and 'prove' 'bias'.
Conspicuity studies consistently show that car drivers fail to 'Respond' to motorcyclists, the SMIDSY is very real.
Whether the bike is in plain veiw or not, whether the bike is made more conspiciouse by DTRL's or Hi-Vis...
The 'Problem' is 'conditioning', and whether a driver 'looks' either in thier mirror of uses blind-spot checks, its still 'hit & miss' whether they 'Pay Heed' to a biker even if they do 'see', and even THEN whether they take apropriate action.
90% of vehicles on the road are cars, car drivers are conditioned to look for 'other' cars. Even if they 'see' a bike, conditioning often paints that out of the image they 'interpret' becouse they are looking for 'cars' or 'spaces'.... if its not a car, pattern recognition says 'its a space'.....
Past that one... even if they SEE and RECOGNISE a bike.... they often dont know what to do about it, and they are very bad at assessing speed and distance, becouse again, conditioning they are used to dealing with other cars and they cant easily judge the speed or distance and inconstantly over or underestimate either.
It is RARELY that there is 'no-fault' on the part of teh car driver, whether they see of not, there is almost always SOME element of 'poor judgement' either NOT looking, not paying enough attension at whet they are looking at OR simply making a bad call not assessing the situiation accurately and taking apropriate action.....
Which is back to the cyborg idea..... yes, Bikers are an 'alien' being on the roads to most car drivers, who aren't used to seeing them or dealing with them...... is THAT the fact that we aren't 'usual' reasonable excuse to remove blame? I dont think so!
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T0MMY
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st3v3
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daemonoid
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| Rogerborg |
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Rogerborg
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| Posted: 15:44 - 21 Jun 2012 Post subject: |
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| T0MMY wrote: | To be honest, driving or riding fast is seen as antisocial (which it is). |
| Earl Russell, in 1907 wrote: | One objection is that [a speed limit] makes into a crime an act which may not be criminal or anti-social in its character. It is impossible for anyone to say that it is always and in all places an anti-social act to go over [the speed limit]. What it is possible to say and what ought to be emphasised, though it is not emphasised now, is that it is an anti-social act, and should be a criminal act, to drive in such a way as to endanger any other human being. The way in which the artificial speed limit is enforced now tends to obscure that. |
Word.
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GONE: HN125-8, LF-250B, GPz 305, GPZ 500S, Burgman 400 // RIDING: F650GS (800 twin), Royal Enfield Bullet Electra 500 AVL, Ninja 250R because racebike |
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Old Thread Alert!
The last post was made 13 years, 258 days ago. Instead of replying here, would creating a new thread be more useful? |
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The police wear white helmets. So if as a car driver you know this. So as a car driver you're thinking are they police or aren't they, let's err on the side of caution shall we! After all a policeman in a white helmet may be riding something sporty...
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