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Better Motorcycle show events anyone?

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DKnight11
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PostPosted: 20:02 - 16 Sep 2013    Post subject: Better Motorcycle show events anyone? Reply with quote

Hi All

Ive mentioned in a few threads in other Bike Chat forums that I'm a recent new motorcyclist. And for me part of learning about how to rider a bike has also been about learning about bikes.

I've been trying to get myself to bike shows to better understand the vibes and see what the different bike brands had on offer. Most recently the Brackley Bike Festival and the Ally Pally London Motorcycle Show. Two different types of shows i think. The former i found great. I felt it was more about classic bikes, cafe racers, cruisers etc. Beautifully restored bikes of all eras, with a decent show to boot. The latter was quite disappointing really.

As someone who recently discovered bikes, I was really let down by the Ally Pally show, (except for the live stunt bike show) I came away from it thinking it was overpriced for what you got. Yes you got to sit on a few bikes, and walk away with a leaflet or two, and even get a few bargains hear and there, but the bike brands that were there did very little to encourage say a non bike enthusiast or someone who's interests was peaked at the thought of getting into riding.

What are the bike brands doing to encourage new riders? With the age of technology, why arent there such things like bike simulators, where event goers can compare different riding styles. Or tyre brands demoing their tyres on different surfaces? Powder coating brands doing live work. Or clothing brands showing durability, and even wearable technology. (Bluetooth helmets, mobile devices diagnostics etc)

Im a designer by trade, and have started to look at the idea of creating better event experiences for wouldbe and experienced motorcyclist alike. Im interested to know if anyone else as ideas or things they would like to see more or experience more at motor shows.

Im interested in your thoughts.

Thanks
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deadwolf
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PostPosted: 20:08 - 16 Sep 2013    Post subject: Reply with quote

My guess would be that motorcycling is still pretty much a niche activity in most places.

Bike/gear/tyre manufacturers have to contend with a smaller market, so marketing stunts might not be high on their priority. Not everyone buys a two wheeler to customise and mod the balls out of it, to some a bike is just a way of getting around that is better than the alternatives.

That Twist of the Wrist guy did make some sort of bike leaning simulator contraption. Not sure why that hasn't been making waves, it seemed kinda handy.
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ws4936
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PostPosted: 22:54 - 16 Sep 2013    Post subject: Re: Better Motorcycle show events anyone? Reply with quote

DKnight11 wrote:


As someone who recently discovered bikes, I was really let down by the Ally Pally show, (except for the live stunt bike show) I came away from it thinking it was overpriced for what you got. Yes you got to sit on a few bikes, and walk away with a leaflet or two, and even get a few bargains here and there, but the bike brands that were there did very little to encourage say a non bike enthusiast or someone who's interests was peaked at the thought of getting into riding.



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DKnight11
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PostPosted: 09:42 - 17 Sep 2013    Post subject: Reply with quote

deadwolf wrote:
My guess would be that motorcycling is still pretty much a niche activity in most places.

Bike/gear/tyre manufacturers have to contend with a smaller market, so marketing stunts might not be high on their priority. Not everyone buys a two wheeler to customise and mod the balls out of it, to some a bike is just a way of getting around that is better than the alternatives.

That Twist of the Wrist guy did make some sort of bike leaning simulator contraption. Not sure why that hasn't been making waves, it seemed kinda handy.


Youre right Deadwolf, manufacturers do have to tend to a smaller market. But i also think that opportunities are being heavily missed. 'Marketing stunts' can make things sound expensive. But I believe event stand experiences are a fantastic way to interact and get enthusiasts, newbies and experienced bikers to spend more time, learn more and hopefully encouraged to make purchases.

This isnt just about bikers who enjoy modifying their bikes (although, they should not be sidelined), but about all bikers, those that use it for work, couriers, transportation, casual weekenders. I'm noticing too many missed opportunities, for manufacturers of all types not engaging enough with the consumer.

Just some of the top ideas:

- Bike simulators that can tell you how much you lean to the left or right.

- Wind machine to tell you how durable your jacket or undergarments is during varying weather conditions. (Yes a little idealistic but you get where im going with that)

- Smart phone connectivity that can take readings of bikes in all sorts of ways.

I work in the marketing and events industry , and have some experience with car brands so i guess thats where my frustration and disappointment from the Ally Pally show came from. That said i really think theres opportunities in the bike events industry that I hope will get better.
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