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February 2014 new registration statistics

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Rogerborg
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PostPosted: 00:22 - 08 Mar 2014    Post subject: February 2014 new registration statistics Reply with quote

Aaaaand they're down again.

Not by much, and I understand that it was a touch damp, but sales were down.

Litre-plus adventure sports and cruisers were up. Geezer economics.

Does anyone remember a marque called... what was it - some weird Chinese name? Shushuko? Suzunka?
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Ribenapigeon
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PostPosted: 00:36 - 11 Mar 2014    Post subject: Re: February 2014 new registration statistics Reply with quote

Rogerborg wrote:
Aaaaand they're down again.

Not by much, and I understand that it was a touch damp, but sales were down.

Litre-plus adventure sports and cruisers were up. Geezer economics.

Does anyone remember a marque called... what was it - some weird Chinese name? Shushuko? Suzunka?


Boozehawko ?
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DrSnoosnoo
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PostPosted: 09:30 - 11 Mar 2014    Post subject: Reply with quote

I enjoy the fact that the best selling "supersport" is the Yamaha YZF-R 125. Jeeez
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panrider_uk
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PostPosted: 10:06 - 11 Mar 2014    Post subject: Reply with quote

snoosnoo wrote:
I enjoy the fact that the best selling "supersport" is the Yamaha YZF-R 125. Jeeez


Supersport
These machines are designed to mimic or directly replicate racing bikes. They normally have full fairings and low handlebars and are sometimes referred to as race replicas.

Bit of an odd definition really.
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DrSnoosnoo
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PostPosted: 10:44 - 11 Mar 2014    Post subject: Reply with quote

Mimic as in to copy or imitate closely. That must have to include the speed of then?!?! Stupid stupid stupid
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panrider_uk
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PostPosted: 10:45 - 11 Mar 2014    Post subject: Reply with quote

Just mimic the looks it would seem.
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TheSmiler
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PostPosted: 14:23 - 11 Mar 2014    Post subject: Reply with quote

Random question but what would other be under mopeds. You have scooters all ready. Thinking
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G
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PostPosted: 14:56 - 11 Mar 2014    Post subject: Re: February 2014 new registration statistics Reply with quote

Rogerborg wrote:

Does anyone remember a marque called... what was it - some weird Chinese name? Shushuko? Suzunka?

They are the ones that made the prototypes for other companies I think - first models of the S1000RR, ER6/MT07.

Interesting to see the 350-EXC-F in there - I still fancy a play on one as it's a similar idea to the 200 2 stroke, which is my favoured size.
A good many quite likely sold but not registered too?
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Rogerborg
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PostPosted: 17:48 - 11 Mar 2014    Post subject: Re: February 2014 new registration statistics Reply with quote

G wrote:
Rogerborg wrote:

Does anyone remember a marque called... what was it - some weird Chinese name? Shushuko? Suzunka?

They are the ones that made the prototypes for other companies I think - first models of the S1000RR, ER6/MT07.

I believe they stole the idea for the BMW GS as well, then got in their time machine and made it in the past.

https://www.globalsuzuki.com/motorcycle/history/products/img/1990_DR-BIG_l.jpg

Good to see that their blatant theft hasn't gone unpunished.

"Restructured" by the end of the year, I still reckon. Watch for a massive fire sale (even by Suzunka standards) or a big push on some kind of vouchers or servicing plans or other "give us money now, get value back later" deals preceding it.

[UPDATE]
Shushuko Servicing plan. Whistle
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cretin box
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PostPosted: 23:13 - 12 Mar 2014    Post subject: Reply with quote

Roger,

I'm new to this world, there's a Suzuki bike I really like the look of and the servicing plan is attractive to someone who prefers to plan monthly costs in order to smooth out nasty big bills. The only warning sign is you, on this forum, posting dire warnings.

Please can you precis - by PM if you prefer - what is wrong with Suzuki?

Thanks.
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G
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PostPosted: 23:35 - 12 Mar 2014    Post subject: Re: February 2014 new registration statistics Reply with quote

Rogerborg wrote:

I believe they stole the idea for the BMW GS as well, then got in their time machine and made it in the past.

Tut Tut - they obviously stole that from my parents, who bought an R60/6 in the 70s and rode to Botswana on it. Razz
Despite said same bike actually being used to take my mum to the hospital where I was born, thankfully I've been disappointed by the big BMW twins (though an HP2 would be interesting for a play, if the KTM 950 enduro didn't do the same for half the price, anyway.)
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Rogerborg
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PostPosted: 11:22 - 13 Mar 2014    Post subject: Reply with quote

cretin box wrote:
Please can you precis - by PM if you prefer - what is wrong with Suzuki?

They have a large dealer network and existing warranties to support, but their sales are circling the drain: they rarely appear in the top 10 any more.

That's it. I have no inside information or particular insight. The bikes are decent enough, they have plenty of happy owners, and if you want one, there's no reason other than the ravings of an anonymous intertard why you shouldn't get one.
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c-m
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PostPosted: 16:58 - 13 Mar 2014    Post subject: Reply with quote

The bikes themselves are fine, though I think theyhave too many in the 600-750cc bracket, and aren't innovative enough.

Brand is one of their main problems. I see and hear of Honda everywhere. Yamaha due to Rossi, thier iconic models R1/R6, and all the new models they are releasing are also in the media. Kawasaki have the Ninja brand, their looks appeal and they make bonkers engines.

Suzuki just doesn't emote anything (in me at least). In fact when I hear the name Suzuki I immediately think Vitara. Perhaps that is the direction they are going to go with utility type bikes. I saw that they recently advertised the (heavy) V-strom 1000 on Eurosport during Dakar ad breaks.

Let's not forget though that these are UK registrations. Suzuki sold over 1 million motorcycles and PTW in the first half of their 2013-2014 financial year. Most of them were in Aisia despite a decrease of 11% in India and 28% in China.
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Rogerborg
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PostPosted: 19:08 - 13 Mar 2014    Post subject: Reply with quote

Gixxerzzzz.

Suzuki global are doing OK, and they're hardly likely to vanish from the UK[*]. My expectation is that there will be a 'restructure' though, or a phoenix deal to slough off some debt.

They're gambling big on the V-Strom 1000. It didn't help them in February, let's see what March brings.

[*] Although Suzuki cars did throw in the towel in North America.
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Shaft
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PostPosted: 19:45 - 13 Mar 2014    Post subject: Reply with quote

I'm aware of three reasonably large dealers nearby, that have folded the tent in the last 12 months, 2 of them were long term Suzuki agents.

I wouldn't know where to go to look at a Suzuki now, I can't think of any dealers that are in what I would call striking distance, which is pretty poor considering I live in the UK's largest city.
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G
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PostPosted: 20:33 - 13 Mar 2014    Post subject: Reply with quote

I noted that Steve Jordan don't seem to be official Suzuki now, which I believe they were, though they're still going.
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Shaft
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PostPosted: 23:07 - 13 Mar 2014    Post subject: Reply with quote

I forgot to add, one of the Suzuki dealers that threw in the towel switched to Victory, Indian and Piaggio.

I completely get Piaggio, if you want to shift units and keep your cashflow ticking over, but it's coming to something when Victory/Indian seems like a better bet than Suzuki, for big bike sales.
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Rogerborg
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PostPosted: 08:43 - 14 Mar 2014    Post subject: Reply with quote

Shaft wrote:
it's coming to something when Victory/Indian seems like a better bet than Suzuki, for big bike sales.

Harley Davidson are outselling Suzuki handily at the moment. In winter. Harley. Davidson.
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arry
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PostPosted: 10:13 - 14 Mar 2014    Post subject: Reply with quote

How are the 'number of test passes' stats going to look when everyone has to start re-doing theirs as part of progressive access...
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The Disapproving Brit
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PostPosted: 11:30 - 14 Mar 2014    Post subject: Reply with quote

Rogerborg wrote:

Harley Davidson are outselling Suzuki handily at the moment. In winter. Harley. Davidson.


People can't afford brand new mid-priced toys anymore. Buyers with money are going for the top end of the market, and those without are going second hand.
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DrSnoosnoo
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PostPosted: 12:13 - 14 Mar 2014    Post subject: Reply with quote

arry wrote:
How are the 'number of test passes' stats going to look when everyone has to start re-doing theirs as part of progressive access...


That's a good point, will they link the A2 --> A with the other figures?
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slowlydoesit
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PostPosted: 23:10 - 16 Mar 2014    Post subject: Reply with quote

cretin box wrote:
Please can you precis - by PM if you prefer - what is wrong with Suzuki?


https://img203.imageshack.us/img203/4706/tpgl.png

There isn't an easy explanation. My initial working hypothesis was that Suzuki was hit disproportionately hard by the financial downturn and as a result had dramatically reduced research and development into new models. The reasoning is simple: Suzuki is a small manufacturer compared to Honda or - on the car side - Toyota, Nissan and Honda. They specialise in small cars and small cars have small profit margins. (Bikes account for 8.9% of revenues last year so are not the main driver of the business.)

When I collated the figures for the chart below I was quite surprised to see that although Suzuki's annual revenues dropped sharply during the financial crisis, their R&D kept right on going. As a percentage of revenues R&D dropped before the financial crisis simply because sales were growing so rapidly. But during the crisis in 2008/2009 R&D didn't decline. It came off by 5% or so in the March 2010 fiscal year and posted another small decrease in March 2011 but has recovered since.

What I suspect happened is that because Suzuki is a major player in emerging (car) markets such as India, they prioritised car development over bike development. The Indian car market - like that of China - held up well during the first couple of years of the crisis, unlike the car markets in the developed world. That probably doesn't mean that Suzuki tried to transplant bike engineers en masse to the car operations, but they probably did convert some engineers who could be reassigned and preferentially allocate other resources - test personnel, QA, design, market research etc - to the car business at the expense of the bike side.

This is all supposition of course, but if bikes suffered at the expense of cars within the company then maybe this is why Suzuki doesn't seem to have anything really fresh in its bike lineup at the moment. Maybe others, such as Honda, carefully avoided skimping on bike R&D. Certainly Honda's response to the crisis seems to have been effective: CBR250R, the 500 series, the NC700 series, the CRF250L - all low-cost models. Kawasaki is more of a big bike specialist but even they managed to spit out the Ninja 300 and now Yamaha seems to hitting its stride nicely with the new MT series. What has Suzuki done? The Inazuma 250?
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G
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PostPosted: 23:23 - 16 Mar 2014    Post subject: Reply with quote

And that's the thing, the majority of new models haven't required new technology - I suspect 'innovation' has involved supply chain departments and working out how to make the most bike for least money (which the new Yamaha 07/09 seem to have done quite well.)

BMW has continued to push the S-RR and we've seen more similar toys on others, but even then most of it isn't particularly new technology and it seems the power race hasn't been pushed much.
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ficedula
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PostPosted: 23:37 - 16 Mar 2014    Post subject: Reply with quote

slowlydoesit wrote:

This is all supposition of course, but if bikes suffered at the expense of cars within the company then maybe this is why Suzuki doesn't seem to have anything really fresh in its bike lineup at the moment. Maybe others, such as Honda, carefully avoided skimping on bike R&D. Certainly Honda's response to the crisis seems to have been effective: CBR250R, the 500 series, the NC700 series, the CRF250L - all low-cost models. Kawasaki is more of a big bike specialist but even they managed to spit out the Ninja 300 and now Yamaha seems to hitting its stride nicely with the new MT series. What has Suzuki done? The Inazuma 250?


That's a very good point; if you're a brand new A2-license holder, with 2 years minimum restriction and some money to buy a bike, it's sure tempting to buy a Ninja 300 or similar - a bike that's inside the A2 restriction and a bit lighter to match. If you go to Suzuki, you're either looking at the Inazuma 250 (half the power you're allowed on A2!) or restricting a bigger bike, with all the hassles that implies (pay to restrict, probably heavier than a naturally A2 compliant bike, if you do sell it, better hope you find a buyer who also wants it restricted...)

Suzuki do seem to be just ignoring the A2 market at the moment. Sure, some (most?) of those will retest onto a full A license at some point - but will they be interested in a Suzuki if they never had a chance to get interested first time around?
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