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THINK! Bike Campaign

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fliz
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Joined: 02 Feb 2005
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PostPosted: 00:40 - 03 Feb 2005    Post subject: THINK! Bike Campaign Reply with quote

Has anyone seen this advert on telly yet? Its worth a look. Helps me realise that anything can happen. Please take a look.

https://www.thinkroadsafety.gov.uk/campaigns/motorcycles/download/perfectday.mpg
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impaler
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PostPosted: 00:45 - 03 Feb 2005    Post subject: Re: THINK! Bike Campaign Reply with quote

fliz wrote:


Warning - 18.8Mb for bandwidth paupers Smile
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impaler
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PostPosted: 00:50 - 03 Feb 2005    Post subject: Reply with quote

I actually thought that was a pretty cool advert - not the usual patronising nonsense they put out. At 2 minutes long I doubt it will get much airplay though.
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fliz
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PostPosted: 00:55 - 03 Feb 2005    Post subject: Reply with quote

Hehe, yeah forgot to mention how big it was....!!! Don't click it if you have a dial-up connection!!! Not a lot to be said about this I know, but do have a look.
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mchaggis
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PostPosted: 00:56 - 03 Feb 2005    Post subject: Reply with quote

I have only ever seen it on Channel Four, between 3 and 4 in the morning. I have seen it several times, but never at any other time than then. It's a great advert, but it's going to have bugger all effect if that's all the exposure they're going to give it.
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impaler
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PostPosted: 01:01 - 03 Feb 2005    Post subject: Reply with quote

I suppose advertising time on, say, British Eurosport and Sky Sports during the MotoGP/BSB coverage should be pretty cheap, so maybe they can afford to put it on in a key break during those. Spending enough cash to build a hospital on showing it during Coronation Street is unlikely to be very effective I'd say Smile
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meyrick
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PostPosted: 02:06 - 03 Feb 2005    Post subject: Reply with quote

Wow, not seen that one yet, but I think it's ace Thumbs Up Shame it won't get much airplay. I hope they don't cut it in half, ads like that just aren't the same when they butcher them. Obviously been written to appeal to bikers. Smile (EDIT: well, duh! Rolling Eyes)
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ratcliffe
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PostPosted: 02:07 - 03 Feb 2005    Post subject: Reply with quote

Without looking, is it the one with the guy who gets plopped on by the bird at the end ? If it is, there is a shortened version used quite a lot on men and motors (or at least it was being used before Christmas anyway)
If its not that one, ignore me Laughing Karma
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mchaggis
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PostPosted: 02:10 - 03 Feb 2005    Post subject: Reply with quote

ratcliffe wrote:
Without looking, is it the one with the guy who gets plopped on by the bird at the end ? If it is, there is a shortened version used quite a lot on men and motors (or at least it was being used before Christmas anyway)
If its not that one, ignore me Laughing Karma


It is. Well, at least they're targetting it reasonably well. TBH, I don't know if it would have much effect on terrestrial television at all, other than during WSB/ BSB/ MotoGP. But the beeb has no adverts, so...
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cc123
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PostPosted: 09:29 - 03 Feb 2005    Post subject: Reply with quote

Very well done ad trying to get a simple point across but your still going to get hoards of maniacs come the first sign of good weather going out and causing themselves harm......
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0ni
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PostPosted: 10:55 - 03 Feb 2005    Post subject: Reply with quote

Did the images of rolling country side and that gorgeous ducati not get any elses juices flowing?

Im sitting at work at 9:53 this morning and after watching that all I want to do is get out and tear up the countryside!
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cc123
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PostPosted: 11:03 - 03 Feb 2005    Post subject: Reply with quote

^^^^^^^ Um kind of but even then the roads are shit....
Still too wet for a decent fast blast in the country...

Although it would still beat sitting at my desk Crying or Very sad
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EuropeanNC30R...
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PostPosted: 11:29 - 03 Feb 2005    Post subject: Reply with quote

I actually liked that advert. Much better than the Mayor of London ones I get treated to every teatime showing a biker getting taken out through no fault of his own Neutral
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Nighteyes
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PostPosted: 11:34 - 03 Feb 2005    Post subject: Reply with quote

I've seen it on the TV, and at a reasonable hour! Mr. Green

I like the advert, it's very well put together, none patronising, gets a point across very well and has a gorgeous bike in it!

An all round winner really, but yes more air time would be an advantage! Confused
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