Why dont they advertise bikes on TV in uk???

Sparky · Trackday Trickster Joined: 21 Feb 2005 Karma :

they do for cars why have i never seen a (for example) Honda....nah sod that............ KAWASAKI!! advert releasing there newest bike etc and showing it in all its glory riding up to the top of mountains and along beaches all glammed up you know what i mean..

They do in other countries coz ive seen some on Tarrent's Tv and America advertise choppers and Harleys on tv, but why not here in UK for the bike manufactures. anyone know??

anyone think they should do adverts for bikes here??

right getting a bowl of frosties with loadsa milk coz im ill.... Sick

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JonB · Afraid of Mileage Joined: 03 Jun 2004 Karma :

Cause they have such a minority demographic to aim at. Possibly 2 million bikers on the road. Not all looking for a new bike at the same time. In fact there are a couple of bike adverts about, usually around MotoGP and the like. I saw one for the Bandit 650 the other week.

You can't just chuck in adverts anywhere like Jamster do, you got to research your market demographic, unlike a car where the majority of families have at least 1 car per household. Smile

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Finglonga · World Chat Champion Joined: 27 Jul 2004 Karma :

Harley are advertising on Men & Motors. If that counts. Confused

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Gracie Jones · Trackday Trickster Joined: 31 Aug 2004 Karma :

I reckon it is probably because there is probably enough demand in the market to satisfy supply at current costs.

i.e. loads of people want bikes, but can't get them because costs are very high e.g. £500 das, £XX%*@ insurance and £ks for a bike.

Advertising stimulates demand, but lack of demand is, I reckon, not the problem, it is the product and the price at which it sells that keep sales leves where they are - which are, I think, rising in any event.

Josh|RD125LC · World Chat Champion Joined: 08 Sep 2004 Karma :

I seen Suzuki advertised a few times on Eurosport if that makes any difference.

Well actually it sponsered a program I think, so I don't think thats classed as advertising.

I have always wondered the same thing though. No idea why they aren't advertised.
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chief-0369 · L Plate Warrior Joined: 20 Apr 2005 Karma :

Some of it must be due to the ASA.

Advertisers cant give the impression of speed or make claims about acceleration, top speed and handling. The (flawed) argument being, such advertisements turn people into speeding lunatics.

I can hardly see Suzuki basing an advertising campain for the GSXR 1000 on its fuel consumption and comfort Smile

But yes, most of it is probably due to the inability to target the biker demographic effectivly through TV.

Dusty · King of the Rim Joined: 25 Mar 2003 Karma :

I think I've seen adverts for all the major manufacturers on tv in this country, it's just they only tend to put them on around moto gp or superbikes when they are likely to have an audience that is interested in buying bikes. Think I've seen a few in the early hours of the morning aswell, when advertising space costs a lot less.
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