THINK! advert campaign ?

[Redd]

On channel 4 last night just after 1am there was a THINK! road safety advert on featuring a bike (I was tired and a little drunk so the description ends at it being a red bike, no idea what make). The guy was riding along and there were road signs for diesel spills, cars pulling out, horse shit on the road, tight corners, etc.

The point of the advert being 'wouldn't it be nice if all the hazards were sign-posted, but they're not, so be careful'. In my semi-concious state it dawned on me that a better time for adverts about bike safety would have been maybe May, June, July etc, when the weather gets better and not the tail end of September when many people are putting their bikes away for the winter.

Does anyone know if I missed the whole campaign or is it badly timed ? (or maybe advert time on C4 at 1am is cheap )
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Professional Uberslacker
2006 Kawasaki Z1000 - Black at the front, airbrushed fade to red at the back.
1998 Kawasaki KDX 200 Enduro project bike

[McGee]

Thats cause there idiots they put it on at that time
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Its pronounced Jixxer!

[0ddball]

For anyone who hasn't seen it, here is the clip.

https://www.thinkroadsafety.gov.uk/campaigns/motorcycles/download/perfectday.mpg
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ZXR750L

[paulthewitt]

that advert has been around since about march!!

i am not a fan of the "THINK" campaigns. although that advert is ok, there are numerous billnoards aimed at bikes saying:

"THINK, the road is not a racetrack"

of course what they mean is:

"THINK, every cager out there is trying to kill you, be careful"

What they are doing is putting the emphasis on us to watch out for rubbish car drivers. what they need are campaigns raising awareness of bikes for cars like the one in gloucestershire (The S.M.I.D.S.Y - sorry mate i didnt see you campaign) cos it is them killing us more than us killing ourselves.

it just gets up my nose that the government aim a campaign telling us to watch out cos there are car drivers out there who lack ability and awareness.

but that advert isnt bad
rant over.

Paul

[Bendy]

[Rookie]

Plus, no matter how much you say it, people who think car drivers are more at blame for bike accidents than bike riders is delusional, it's just the statistics.

[map]

The clip is part of the campaign but it is long so that's why I suspect it gets run at odd times on the TV. I doubt many have seen it because of this.

It is on this DVD which you can get for £3 (which apparently includes a donation to charity).

The DVD got some poor reviews on BCF but you'll really have to make your own mind up about it.

In terms of bike safety I'm one who shouts for car drivers to take a CBT as part of the test. At least then they'll know how vunerable and often unseen bikes are. don't know why the likes of the BMF and MAG don't shout about this too (if they're thinking of tighter licence rules for bikers why not give the car one a review ).

HTH
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...and the whirlwind is in the thorn trees, it's hard for thee to kick against the pricks...
Gibbs, what did Duckie look like when he was younger?

[Keen]

I was given that dvd by the dealer when I picked up my bike.... not the best in the world but I did think it was worth watching.

I liked the ad. Everyone knows the average car driver is a muppet. So the only thing to do is to take some personal responsibility. Roll off past junctions. Expect the car to pull out or change lanes. Assume they haven't seen you.

I think the average biker is convinced he/she is a better and more aware road user than the average car driver, so prove it.
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"he who makes a beast of himself gets rid of the pain of being a man"- Dr. Johnson

[Rookie]

Good post, Keen.

BTW I believe the bike is a Ducati 999, but not wanting to give away free advertising they seem to have taken off the small decal on each side..

..despite the fact that Ducatis have the most distinguishable headlight in the world.

[Keen]

cheers

yeah I'm pretty sure its a 999 as well.
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"he who makes a beast of himself gets rid of the pain of being a man"- Dr. Johnson

[BadDog]

Pretty lame ad - production values smack a bit of a David Brent corporate training video.

The only really good thing about the ad is the steam coming off the cow shit. Now that's realistic.

And I can't believe he didn't flip the bird to the tractor driver.

[Itchy]

cus the winter is worse , not only do you get folks in cars not paying attention you get folks in cars with frosted up windows driving looking out of a tiny clear bit of window trying to get to work.

[Sadie]

[Keen]

To be honest the idea of making car drivers do a CBT is nice in theory but I think its a bit unrealistic..... loads of people who drive cars or turn 17 and do their test would never dream of getting on a bike. They think that bikes are dangerous. Their parents wouldn't allow them to go pillion on a friends bike even. You can't force them to ride one. It would never happen.
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"he who makes a beast of himself gets rid of the pain of being a man"- Dr. Johnson

[Itchy]

[paulthewitt]

[map]

[map]

[Bendy]

[lumphammer]

I have often thought that it would be useful to have the single word "Think" displayed on the m/way matrix signs when they are not being used for other messages.

[Rookie]

I remember that ad Bendy I think, the one with the van driver and the scooter in his wing mirror. 'Now you see him, now you don't' etc.

[paulthewitt]

[The#Doctor#]

It is a good advert even if only cars drivers have a small insight to how much more at risk a bike is compared to a car

as for blaming most accidents on car drivers, yes on the one hand its "would i have had an accident if that car didn't do that " but on the other " would an advanced police rider crashed there?" usually the answer is no they wouldn't have crashed and therefore the biker must take some responsibiltity for it
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CBR125R - CBR600Fy
'140 mph officer thats impossible the bike is 33 bhp restricted'

[colin1]

I have seen the ad a few times and i really like it.
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colin1 is officially faster than god

[gerbil]

In terms of bike safety I'm one who shouts for car drivers to take a CBT as part of the test. At least then they'll know how vunerable and often unseen bikes are. don't know why the likes of the BMF and MAG don't shout about this too (if they're thinking of tighter licence rules for bikers why not give the car one a review ).
HTH [/quote]
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oops i still dont know how to quote fragments
i could not agree more map, i have often thought when on the rode in less than desirable conditions that drivers could understand some of the conditions we have to deal with, for example, we need to ride around metal grids in the middle of the roads in the rain, the pot holes that will knacker the forks, the heat wearing full bike gear in the hight of summer and the freezing cold when riding in winter are just the minimum of what us all year riders deal with day in day out. although saying that i would die before i swopped a freezing ride to work or where ever else for a drive to work with my radio blaring and the heating on full. but thats because im a real biker chick n i LOVE IT!!!
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