Suzuki 'cashback' is really throwing down the gauntlet

[Rogerborg]

Last September, Suzuki ran a "£1 off per cc" offer. They're essentially doing it again for some of the models in their range until the end of April.

List prices have gone up a few %, but then you get from £600 to £1000 cashback, £1 deposit, 3%/4%/5% over 3/4/5 years on anything from this list: GSX-R1000, GSX-R750, GSX-R600, GSR750, GSX650F, Gladius 650, V-Strom 650, SV650, GSX1250FA.

At those prices, I could almost be tempted, although the cheapskate in me wonders what it'll do to used prices. How far and how fast will it knock on, and how badly will dealers get screwed on their current stock? Will they try and sit on it for 4 months, or will they suck it up and accept that prices are £600 or so down on everything?

And how will other manufactures respond? At the entry level, you're looking at just £4454 for the SV650. That's £1350 less than an ER-6n - heck it's less than a Ninja 250! - £1400 less than a CBF600N, or near as dammit £2000 less than the new XJ6. It's even a fair bit less than the Hyosung copies - why would you buy the Korean knock off?

Interesting times, let's see how it plays out.
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Biking is 1/20th as dangerous as horse riding.
GONE: HN125-8, LF-250B, GPz 305, GPZ 500S, Burgman 400 // RIDING: F650GS (800 twin), Royal Enfield Bullet Electra 500 AVL, Ninja 250R because racebike

[pepperami]

Even if it did have the knock on effect you`re talking about, I still would`nt be able to find a 250 run-about
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I am the sum total of my own existence, what went before makes me who I am now!

[Maruchino]

This is how I got my GSX 1250 FA in September. £1 deposit, 0% APR, £1256 off list price automatically before haggling. Brought it down to a more realistic price.

I don't think any other manufacturers responded last time, so I can't see why they would do so this time, but I could be wrong.

[robbieguy2003]

I done the same as Maruchino, but I got the FA ST - same thing but with panniers and a top box.

I've found it a good bike and at the money it was stunning value.

I think the cost of new bikes in the last couple of years has got a bit stupid, so I wonder if someone in Suzuki is saying lets take less margin and shift more units, afterall more units out means more money coming back into the suzuki eco-system (spares/parts/dealer work etc).

It'll be interesting to see if the others do follow on this. I'm not sure what it'll do the the used prices but to be honest, much like my 600RR I cant see myself getting rid of the 1250 anytime soon (2-4 years at least for this one) so I'm not totally bothered about list price changes at the minute.
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Current Bikes: Honda CBR 600RR - '07, Suzuki GSX1250 FA ST '11
Old Bikes: Suzuki Intruder 125 LC - '2001, Honda CBR 600F - '92, Honda CBR 600RR - '03

[Maruchino]

Deal doesn't look as good across the board on this one this time. Although some bikes are still £1 per cc 'ish.

For example the GSX 1250 FA is only £650 off, that's only half what was offered last time. No 0% finance offer this time either by the looks of it. But they are still doing the £1 deposit which is nice.

[robbieguy2003]

Yeah agreed, i'm guessing we got a slightly better deal buying coming into the winter rather than buying coming at the start of the year or in march/april when I guess this will be getting hammered.
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Current Bikes: Honda CBR 600RR - '07, Suzuki GSX1250 FA ST '11
Old Bikes: Suzuki Intruder 125 LC - '2001, Honda CBR 600F - '92, Honda CBR 600RR - '03

[Maruchino]

Yeh that would make sense to me. Lucky so far (fingers crossed) it has been a mild winter so I've been able to use it a few times.

[Pete.]

Gixxer750 is a grand more than the 600, yet they are essentially the same bike. What's extra in the 750 that costs a grand?
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a.k.a 'Geri'

132.9mph off and walked away. Gear is good, gear is good, gear is very very good

[Blau Zedong]

[iooi]

Kawasaki have a few Promotions

Example.... Of a 650 dual purpose bike...

[Rogerborg]

I can only assume that Suzuki is betting the farm on shifting some stock, in the hope of making it back later in parts and servicing.

[instigator]

[Rogerborg]

[bazza]

The question is: Gixxer 750 or thou? Enquiries will have to be made.

I hate myself - I wanted a Street Triple next.
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'98 Ducati 750SS, '08 Suzuki GSX650F ©2004-2014, Bazza's Harmless Banter

[Paulington]

[Reid]

Worth noting that Suzuki aren't the only manufacturer cutting a chunk out of the cost of new machines. Yamaha have cut the R1's list price by £1400 for this year (even with new electronics). Same amount off the TDM 900 and then £400-£1000 off on selected other models. Admittedly the R1 is still around a grand more than a GSXR and just a fraction more than an ABS Fireblade but it's interesting that Suzuki aren't the only ones who recognise that prices need to come down and that maybe a move towards volume is the way forward right now.


edit: Not just the Japanese cutting prices, just noticed KTM are lowering prices on key models too (£950 on Super Moto R, smaller decreases on others).

[Paulington]

"Cut price" R1s are still ridiculous though.

Local dealerships around me are offering brand new R1s at £13,800 OTR and touting it as a bargain! .

That's Ducati/Aprilia money for a heck of a lot less bike, hell, last year they were offering the new R1s with a full Akrapovic road system with twin carbon silencers plus some other goodies for just £12,400 OTR, so the price of them now is staggering.

No surprise I see absolutely no R1s at bike meets with new plates.
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"Four wheels move the body, two wheels move the soul."
Current Vehicles: '89 Kawasaki KDX200, '99 Yamaha XV535, '00 Honda ST1100 Pan-European, '08 Suzuki GSX-R1000, '08 Mitsubishi Lancer GS4 2.0 TDCi, '15 BMW 1 Series 116d Sport Turbo.
CBT: 27/08/08. Theory: 04/09/09. Module 1: 16/09/09. Module 2: 01/10/09.

[robbieguy2003]

I dont get or understand why the R1 was ever so much, unless they were trying to cash in on the last of the Rossi marketing. I can see dealers saying 'look how good the Yamaha is, even Rossi cant ride a Ducati, they're shit'. I for one, am hoping Rossi will at least take a few wins next year and possibly more to put a few people back in their shells but thats another argument, but i'll guarantee he hasn't lost his talent and I reckon there is more left in him.

The thing I dont get with the newer R1s is when you sit on them they seem very 'fat', the only bikes that dont feel 'fat' are the new ZX10 and the Blade.
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Current Bikes: Honda CBR 600RR - '07, Suzuki GSX1250 FA ST '11
Old Bikes: Suzuki Intruder 125 LC - '2001, Honda CBR 600F - '92, Honda CBR 600RR - '03

[Wafer_Thin_Ham]

[robbieguy2003]

[Wafer_Thin_Ham]

[robbieguy2003]

[iooi]

[garth]

Only issue being the entire of Suzuki's range looks wank.
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You ain't a has been if you never was

[chris-red]