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2014 December Registration Statistics

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ScaredyCat
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Joined: 19 May 2012
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PostPosted: 08:14 - 09 Jan 2015    Post subject: 2014 December Registration Statistics Reply with quote

For your viewing pleasure...

https://www.mcia.co.uk/Uploads/Statistics/Press-Statistics-201412.pdf

Harleys.. in Winter? Christmas presents?


Suzuki not even listed in 'Major Brands'
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Rogerborg
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PostPosted: 09:00 - 09 Jan 2015    Post subject: Reply with quote

Cheers, chap. Thumbs Up

Sales are low in December so flogging 20 Sportsters can get a category win. Possibly they get delivered in a van straight into a garage and then sit there until it's time for their first service? Thinking

Ducati appearing at #9 might be more of a surprise.

Suzuki being a no show, well, same old same old. I guess their latest SALE SALE SALE has ended, and sales of their big hope, the V Strom 1000 have already petered out (doing the sums, which accountants are good at, it costs less to ride an R1200GS on finance).

However, the take-away point is that overall sales are up, and up by 16% in the high margin 650cc+ categories, so (cheap, off-brand) champagne all round.
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TheArchitect
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PostPosted: 17:42 - 09 Jan 2015    Post subject: Reply with quote

is this the stats for the entire UK?

If so, I'm baffled as to how a brand can survive by only selling 20 units a month say in the case of the Harley?
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c-m
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PostPosted: 19:35 - 09 Jan 2015    Post subject: Reply with quote

LondonCommuter wrote:
is this the stats for the entire UK?

If so, I'm baffled as to how a brand can survive by only selling 20 units a month say in the case of the Harley?


Because the UK is just one small market. There's what, about 1-2million active riders? Europe as a whole has over 30m so doing badly in the UK can be made up for by doing well in Germany, France, Italy, Spain. Then there's the rest of the world. Few bike companies only sell in one market.
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TheArchitect
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PostPosted: 20:35 - 09 Jan 2015    Post subject: Reply with quote

c-m wrote:
LondonCommuter wrote:
is this the stats for the entire UK?

If so, I'm baffled as to how a brand can survive by only selling 20 units a month say in the case of the Harley?


Because the UK is just one small market. There's what, about 1-2million active riders? Europe as a whole has over 30m so doing badly in the UK can be made up for by doing well in Germany, France, Italy, Spain. Then there's the rest of the world. Few bike companies only sell in one market.


makes sense. Thumbs Up
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Rogerborg
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PostPosted: 11:05 - 10 Jan 2015    Post subject: Reply with quote

LondonCommuter wrote:
If so, I'm baffled as to how a brand can survive by only selling 20 units a month say in the case of the Harley?

That's just the top seller in the 'custom' category. They could have sold 19 units of plenty of other bikes.

These are the broad stats, you have to pay to get the detailed ones.

All we can really tell is that Harley (and Suzuki) sold fewer than 158 bikes in December. It could have been 20, it could have been 157.

Harley selling anything in December is actually pretty good going. Suzuki selling less than Aprilia and Ducati, not so much.
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bamt
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PostPosted: 18:46 - 10 Jan 2015    Post subject: Reply with quote

Sad to see that after a run starting last April the Yamaha YZF R125 has been knocked off it's top spot in the supersport category Sad
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